Why Media is proud to highlight its ongoing partnership with CLS Holdings PLC, one of the UK’s leading commercial property investment companies. Appointed through recommendation, Why Media was commissioned to deliver a series of bespoke websites and long-format property videos to support the marketing and leasing efforts for key CLS assets, including Apex Tower and The Coade.
With a combined view count of over 140,000 views on YouTube, the video campaigns have significantly boosted online engagement, visibility, and interest in the properties.
The Background
CLS Holdings PLC is an FTSE-listed commercial property company with a strong reputation for delivering modern, well-located office spaces across the UK and Europe. To support its marketing and leasing strategy for two flagship London buildings—Apex Tower and The Coade—CLS Holdings sought a creative partner capable of producing engaging, informative content that reflects the quality and value of its assets.
Following a recommendation, CLS appointed Why Media to design and build websites for both properties and to produce dynamic, long-format marketing videos tailored to digital audiences.
The Challenge
CLS Holdings needed property-specific marketing assets to appeal to a digital-first audience, attract prospective occupiers, and provide agents with powerful sales tools. Each property required its own distinct identity and narrative, while aligning with the overarching CLS brand values of innovation, accessibility, and tenant experience.
The challenge was to create high-quality video content that captured the character and features of each building, paired with fully responsive websites that showcased specifications, amenities, and location benefits — all while ensuring optimal performance across devices and search engines.
The Solution
Why Media began by immersing itself in the individual stories and selling points of Apex Tower and The Coade, our in-house video production team developed storyboards, scripts, and creative direction tailored to each property. The long-format videos included cinematic drone footage, location highlights, and interiors, offering prospective tenants a detailed and immersive experience from the first view.
Apex Tower – Located in the heart of New Malden, Apex Tower’s video showcases its stunning panoramic views, refurbished interiors, and prime location. The accompanying website www.apextower.co.uk was designed and developed by Why Media to support agents and provide visitors with clear access to floor plans, features, and enquiry forms. The video has since received over 55,000 views on YouTube: Watch here.
The Coade – Positioned near Lambeth North, The Coade’s campaign focused on design-led workspaces, local amenities, and transport links. Why Media built a clean, SEO-optimised website at www.thecoade.london and produced a bold, visually driven video that has achieved almost 90,000 YouTube views to date: Watch here.
Both websites were built with user experience and flexibility in mind, offering agents and clients a smooth journey from discovery through to enquiry.
The Results
The campaigns for Apex Tower and The Coade have delivered a measurable impact. Combined, the two long-format property videos have garnered over 140,000 views, helping to drive increased visibility, digital engagement, and leasing interest.
The bespoke websites, built with SEO best practices and responsive functionality, continue to attract organic traffic and offer a professional, on-brand platform for both CLS Holdings and its marketing agents.
This successful collaboration highlights Why Media’s ability to merge video production, website design, and digital strategy into one cohesive solution, driving results for leading property brands across the UK.