Why Media delivers a refreshed brand identity and SEO-optimised website for DARA Planning
Why Media is pleased to present its latest work for DARA Planning, a boutique planning consultancy delivering expert town planning advice across the UK. This comprehensive project included a complete brand reposition, new brand guidelines, campaign-ready design assets, and a responsive, SEO-optimised website designed to support future growth and digital visibility.
The Background
DARA Planning is a specialist consultancy offering tailored town planning advice to developers, landowners, and architects. With a growing reputation and an increasingly diverse client base, DARA recognised the need to realign its visual identity and digital presence to reflect its expertise and establish greater authority in a competitive marketplace.
The business approached Why Media to modernise its brand, create a suite of consistent marketing assets, and deliver a future-proof website that would act as a central hub for existing and prospective clients.
The Challenge
DARA Planning’s existing brand identity no longer reflected the company’s direction, expertise, or quality of service. The brand needed to be repositioned with clarity and confidence while creating visual consistency across all touchpoints—from pitch decks and presentations to social media and client communications.
In addition to the rebrand, DARA required a fully responsive and SEO-friendly website to communicate its services, showcase its work, and support inbound enquiries. Crucially, the site needed to be easy for the internal team to update, with complete control over content and scalability for future campaigns and case studies.
The Solution
Why Media began the process by analysing DARA Planning’s client base, market positioning, and long-term ambitions, from this insight, a refined brand identity was developed to better reflect the business’s professionalism, clarity of thought, and client-focused ethos. The new brand combines bold, architectural typography with a clean, structured colour palette that reflects the planning sector’s precision and technical discipline.
Alongside the brand identity, Why Media produced a comprehensive set of brand guidelines and campaign design assets, ensuring consistency across digital platforms, client communications, and future marketing activity.
To support the new brand visually and functionally, Why Media designed and developed a bespoke website, built using the MODX content management system. This robust platform allows the DARA Planning team to manage content, news, and project updates with ease, without requiring technical expertise. From a user perspective, the site provides a seamless experience across desktop and mobile, with clear calls to action and streamlined navigation.
SEO was carefully considered throughout the development process. Keyword-rich content, metadata optimisation, fast load times, and explicit structural markup were all implemented to enhance search engine performance and maximise visibility.
The Results
The rebrand has repositioned DARA Planning as a confident, contemporary consultancy that reflects the calibre of its work and client relationships. The new website, now live at www.daraplanning.com, has already improved user engagement, driven organic traffic, and enabled the team to update content independently through the integrated MODX platform.
The project has equipped DARA Planning with a cohesive brand toolkit, a professional digital platform, and the confidence to run targeted campaigns. From branding and design to development and SEO, Why Media has delivered a strategic foundation for the next phase of DARA’s growth.