Shop Stop Clapham Junction, the bustling retail hub located at one of Europe’s busiest railway stations, has announced an exciting digital investment in the form of a brand-new website, developed by leading design and marketing agency, Why Media.

This move marks a continued partnership between the Centre and Why Media, who originally designed and developed the existing Shop Stop website back in 2012. The original site has served the Centre for over a decade, a testament to both the durability of the platform and the quality of service delivered by Why Media. Building on this strong foundation, the Centre has once again appointed the agency to create a fresh, modern, and highly functional website tailored to the needs of today’s digital-first audience.

Shop Stop Clapham Junction Invests in new Website with Market-Leading Agency, Why Media

The new website will be built using MODX, a flexible and secure content management system known for its speed, SEO capabilities, and scalability. MODX will allow the Shop Stop team to easily update content while ensuring the site remains optimised for search engines, an essential feature for maintaining visibility in a competitive digital landscape.

In addition to improved functionality and streamlined navigation, the new site will feature interactive and dynamic elements, including a live Instagram feed, embedded video content, and a real-time departures board for Clapham Junction trains. This will provide users with an integrated digital experience that reflects the Centre’s vibrant, commuter-focused environment.

Scott Thwaytes, Centre Manager at Shop Stop Clapham Junction, commented, "Why Media has always demonstrated a deep understanding of both our brand and our audience. The original website exceeded our expectations in terms of longevity and performance, and the support we’ve received over the years has been second to none. We’re excited to launch the new site, which promises to be more intuitive, interactive and aligned with our current strategy."

Managed by Savills, Shop Stop Clapham Junction is a key retail destination located at the heart of Clapham Junction station, serving more than 32 million passengers annually. With a unique offering of food, retail, and service-based operators, the Centre maintains a close connection with Network Rail and plays a vital role in enhancing the commuter experience.

Why Media brings over 15 years of experience in branding, website development and strategic marketing for shopping centres, retail parks, and leisure destinations across the UK, Spain, and Italy. Their proven track record in delivering bespoke digital solutions tailored to the commercial property and retail sectors made them the natural choice for this project.

Claire White, Marketing Director at Why Media, added, "We are incredibly proud to be partnering with Shop Stop Clapham Junction once again. Delivering the original website back in 2012 was a significant milestone for our agency, and to be entrusted with the second iteration speaks volumes about the lasting relationship we’ve built with the Centre. The new site will not only offer a more engaging user experience, but also position Shop Stop as a digitally forward-thinking destination within the retail and transport sectors."

The new website is set to launch later this year and will mark a significant step in Shop Stop’s ongoing commitment to improving the customer journey both on-site and online.

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