Retail Marketing Specialists Why Media were delighted to play a key role in the successful launch of Slim Chickens at The Heart Shopping Centre, Walton-on-Thames, which officially opened its doors to the public on Thursday, July 10, 2025.

The Walton-on-Thames community queues ahead of the official opening.

Taking over the former Carluccio’s unit, Slim Chickens brings its famed Southern-inspired menu of chicken tenders, wings, and shakes to the Surrey Shopping Centre. The new restaurant offers a range of dining options, including eat-in, takeaway, outside seating, and delivery via popular apps such as Deliveroo, making it a welcome addition to the growing food and beverage offering at The Heart.

Why Media, known for its strength in Shopping Centre Marketing and Digital Marketing Campaigns, worked closely with the franchise owner and the Slim Chickens head office in the run-up to the launch. The agency delivered a comprehensive pre-opening marketing strategy, which included an extensive social media campaign, targeted digital promotion, and community engagement initiatives.

A first look inside the brand new Slim Chickens Walton-on-Thames

Claire White, Partner at Why Media, commented:

“Supporting new retailer openings is at the core of what we do. Our team combines local knowledge, creative strategy and digital expertise to help brands make an impact from day one. It’s been a pleasure working with the Slim Chickens team and The Heart Shopping Centre to deliver a dynamic launch campaign that’s generated real excitement in Walton-on-Thames.”

The Why Media team also attended the grand opening event, which included an official ribbon-cutting ceremony by the Mayor of Elmbridge, drawing crowds of locals and media attention. This launch continues Why Media’s commitment to supporting destination-led commercial spaces with impactful, results-driven campaigns that connect with audiences both online and on the ground.

For more information on how Why Media supports retailers with launch strategies, brand campaigns and long-term engagement, visit www.whymedia.com.

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