What is Peach Fuzz?

PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and cosy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary, this creates

In a world facing turmoil, our longing for compassion and connection has never been stronger. Amidst the chaos, it's essential to recognise the significance of nurturing our inner selves and finding moments of respite and human connection. As we reshape our lives, prioritising health, well-being, and meaningful experiences, we are reevaluating what truly matters.

In this pursuit, Pantone has chosen a colour for Pantone Colour of the Year 2024 that symbolises community, togetherness, and the joy of being close to loved ones. It's a warm and welcoming hue that conveys compassion, empathy, and a sense of tactile comfort. This colour reflects the desire for simplicity in modern times, offering a contemporary ambience that lifts us into the future with a gentle lightness.

Claire White, Agency Partner at Why Media, had this to say about Pantone’s announcement; “The Why Media team are all in agreement of Peach Fuzz being the Pantone Colour of the Year 2024. Peach Fuzz and similar colour palettes have been incredibly popular with our clients over the last year. Our team have always been pro-colour, and where possible, we embrace bold and vibrant colours as we feel they add positivity and fun. After all, you must be bold to be seen, especially in the digital world.

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