Quality Assurance

QUALITY ASSURANCE MANUAL (Design, Marketing & Advertising Services)

 Key Policies:

• Getting things right the first time
• Understanding modern communication needs 
• Setting the standard 

Why Media Limited operates an Agile Project Management System that is centred around delivery, compliance, and checking. The heart of this process is the transfer of marketing information that is factual, not misleading and allows consumers to make an insight-based decision.

Marketing Professionals at Why Media are expected to understand sector-specific needs and activities that can cross over into the marketing mix.

EXAMPLE: Weather has delayed construction works due to be completed on April 20th. Complaints will be made (Google, Facebook, LinkedIn & Twitter), by new homeowners expecting to move into their new home, which is delayed and cause stress.

1. What is an appropriate way to communicate the “Homes For Sale” at this development?
2. The individual issues of the buyers and their messages cannot alter the sentiment of the developments in sales and at no point should the company lose control of its brand online.

 OUR PROCESS FOR DELIVERING MARKETING LITERATURE BOTH ON AND OFFLINE.

1.   Fact-Based Research
2. Transparent Information Sharing Platforms (Client Agency)
3. Engaging and Brand Conscious Literature
4. Basics Must be RIGHT - Spelling, Links & Images
5. Response Times are to be kept to no longer than 6 Hours
6. All Content and Digital Material Needs to be Backed Up 

CONTENT - MARKETING PROFESSIONAL TO CHECK

DESIGN - MARKETING PROFESSIONAL TO CHECK

DIGITAL - WEB TESTER TO CHECK

VIDEO - MARKETING PROFESSIONAL TO CHECK