Shopping centres across the UK are increasing market research investment in an effort to attract more visitors and enhance in-person shopping experiences.

By gathering insights through in-person and online surveys, centres can better understand their target audience. Questionnaires mainly focus on exploring the centre’s demographic, transport preferences, accessibility, and satisfaction with the current facilities, services, and retailers. This data-driven approach helps to create stronger connections with visitors and tailor services and future plans to enhance the centre. 

Why Media can help you with your market research needs, give us a call today!

More and more shopping centres are recognising the value of market research, with many incorporating it into their strategy to drive footfall. Market research should be regularly conducted to ensure a shopping centre has current insights into its customer base. Leading Design and Marketing Agency Why Media has recently undertaken multiple market research projects for top retail clients, including for Savills at The Heart Shopping Centre and MAPP at Hempstead Valley. 

The Heart Shopping Centre, located in Walton-on-Thames, Surrey, managed by Savills. 

Claire White, Agency Partner at Why Media, commented, “Market research is a tried and tested method of understanding your target market. By conducting thorough questionnaires with a range of shoppers, centres are able to tailor their marketing strategies to a more specific audience, increasing their engagement and relationship with visitors. At Why Media, we have seen great success with our marketing services after conducting market research.” 

Why Media has been servicing the retail industry for over a decade, from website development to social media marketing and events, as well as conducting market research. As shopping centres continue to look for ways to drive footfall and increase customer satisfaction, market research is emerging as a top choice among many.

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