Why Media Offers Assistance to Ensure Compliance with Data Protection Laws

The Information Commissioner’s Office (ICO) has issued a warning to some of the UK’s top websites, stating that they must make changes to their cookie practices or face enforcement action. The ICO found that many websites are not giving users fair choices over whether or not to be tracked for personalised advertising.

“We've all been surprised to see adverts online that seem designed specifically for us – an ad for a hotel when you've just booked a flight abroad, for instance,” said Stephen Almond, ICO Executive Director of Regulatory Risk. “Our research shows that many people are concerned about companies using their personal information to target them with ads without their consent.”

Under UK data protection law, organisations must make it as easy for users to “Reject All” advertising cookies as it is to “Accept All”. Websites can still display adverts when users reject all tracking, but these adverts must not be tailored to the individual user.

The ICO has given the affected websites 30 days to comply with the law. If they fail to do so, they could face fines of up to £4 million.

Why Media, a leading provider of digital marketing solutions, is offering assistance to companies that need help with sorting out the cookies on their websites. The company’s team of experts can help organisations assess their current cookie practices, identify areas of non-compliance, and implement changes to ensure compliance with the law.

“We understand that the ICO’s crackdown on cookie non-compliance can be daunting for businesses,” said Carl Piper, Agency Partner at Why Media. “That’s why we’re here to help. Our team of experts can guide you through the process of ensuring that your website is compliant with UK data protection law.”

Types of Cookies

Cookies are small text files that are stored on a user's computer when they visit a website. They can be used to track a user's browsing activity and to personalise their experience on the website.

Some common types of cookies include:

• Session cookies: These cookies are temporary and are deleted when the user closes their browser.

• Persistent cookies: These cookies remain on the user's computer until they expire or are manually deleted.

• First-party cookies: These cookies are set by the website that the user is visiting.

• Third-party cookies: These cookies are set by other websites or companies that have tracking agreements with the website that the user is visiting.

Why Media Can Help

Why Media can help companies with the following:

• Assessing their current cookie practices

• Identifying areas of non-compliance

• Implementing changes to ensure compliance with the law

• Creating a cookie policy

• Training staff on cookie compliance

If you are concerned about the cookies on your website, or if you need help with ensuring compliance with UK data protection law, please contact Why Media today.

Press Contact

Why Media Press Department
Website: whymedia.com / marketingnewscast.com
Email: press@whymedia.com
Telephone: 020 3007 6002